Pet food is in high demand! Russia customer restart the 20,000 t/a pet food project

On February 10, 2025, a Russian feed company signed a contract with RICHI MACHINERY for a pet feed equipment project and decided to restart the annual production of 20,000 tons of high-quality pet dry food project to meet the market's high-quality demand for pet food. In 2022, the customer contacted us for the first time.

After negotiations and scheme design, due to various reasons, after the funds were in place, the animal feed factory project has not been put into implementation and has been shelved for nearly 2 years.

(To ensure the effectiveness of the project investment, the client company, based on its own medium- and long-term development strategic goals, adopted the principle of prudent use of funds and gradual project layout, and steadily promoted the implementation of the investment project, resulting in the annual production of 20,000 tons of high-quality pet dry food project being shelved for more than a year.)

The pet economy is a sunrise industry, especially with the rapid increase in the number of pet owners, the demand for pet food is also growing rapidly. The restart of the pet dry food project is the result of the client company's scientific judgment on the development of the industry.

Faced with this situation, after nearly two years of development transition, the client of the project decided to re-verify the project. The company conducted a detailed market survey and analyzed the current demand and trends in the pet food market.

With the continuous increase in the number of pets and the increasing attention of pet owners to the health of their pets, the scale of the pet food market continues to expand, especially high-quality, natural, organic, and additive-free pet food has gradually become the mainstream.

The growth trend of pet food is expected to continue in 2025, and the pet food market is expected to continue to maintain steady growth and become an important part of the pet economy. Against this background, the Russian customer decided to restart the annual production of 20,000 tons of high-quality pet dry food project to meet the market's high-quality demand for pet food.

Because after comprehensive and in-depth evaluation and analysis, the company believes that the project meets market demand and the company's overall development strategy planning, and still has the necessity and feasibility of investment. In November 2024, the company restarted negotiations with RICHI, and in just three months, it finalized the pet feed production line project with an investment of US$1.6 million.

The current pet industry is in a stage of rapid development, with huge market potential and large room for future development. The restart of the project will help the company to use the raised funds reasonably and promote the company's healthy, standardized and high-quality development.

In terms of production technology, the smart dry food factory provided by RICHI Machinery is one of the most advanced pet dry food factories in the world, which can realize automatic scheduling, automatic batching, automatic collection of production data, and traceability of product quality information. This provides a solid technical guarantee for the customer to restart the annual production of 20,000 tons of high-quality pet dry food project.

The construction of this project will help enhance the brand influence and market competitiveness of the customer's company. The implementation and commissioning of this project will help the customer's feed company better meet the changing personalized needs of the market, further expand market share and enhance brand influence, and help customers gain an advantage in future competition.